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What is CRM

What is Customer Relationship Management

Customer Relationship Management (CRM) refers to a comprehensive way of managing relationships with your current and prospective customers and other business partners.

An effective customer relationship management system needs to be able to:

  • capture information about your interactions with current or prospective customers;
  • facilitate information sharing and collaboration among your teams;
  • provide tools to manage your daily customer relationship activities such as a Calendar, E-Mail, and ways of managing meetings/calls/tasks to enable automation of your sales, marketing and customer services processes; and
  • provide insights into your business past, present and future.

What Will a CRM Do for My Business

Customers with successful CRM systems report increased revenues, better profit margins, lower costs to attract and retain customers, higher customer satisfaction, and smoother, more efficient workflows.

Some specific benefits include:

  • shorter sales cycle,
  • more effective management of sales leads and pipelines,
  • improved productivity,
  • more accurate forecasts,
  • more timely responses to customers and other organisations,
  • improved customer services,
  • greater cross-sales and up-sales success,
  • reduced dependence on any particular sales persons,
  • more-efficient call centre operations,
  • higher visibility into businesses, and
  • more informed marketing decisions.

What is SugarCRM

SugarCRM logo

SugarCRM is both a company and an Open Source project. The company was founded as a commercial Open Source company in 2004 and backed by renowned venture capital firms in Silicon Valley.

SugarCRM is a web-based CRM system, allowing you to access your business and customer information from anywhere with Internet or mobile phone connections. SugarCRM is now one of the best CRM systems in the world with comprehensive features and functions at prices well affordable by small and medium size businesses. More than 50,000 companies and 500,000 users globally have adopted SugarCRM for its powerful features, affordable prices, access to source codes, which make customisation possible, and flexible deployment options.

SugarCRM offers different editions with features and prices suitable for companies from SOHO to Enterprises. SugarCRM customers include Coca Cola, Axa Insurance and Avis Car Hire.